For the first time, Editor now supports full, cross-account management. Step 4: After completing the exam, you will get Google Ads Search Certificate. However, if you’re running both campaign types, it can be difficult to understand how both your campaigns are performing. Edit ad copy Whether you're looking to drive sales or awareness, Drive leads to your hotel directly using property promotion ads, Today, we’re announcing the global availability of property promotion ads, an ad format that helps advertisers reach users who have not yet identified the exact hotel they would like to book. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you’ve made over a defined period. January 27, 2021. We look across key aspects of your campaigns to evaluate whether they are fully optimized and then offer recommended actions if there is room for improvement. In the latest version of the Google Ads mobile app, you can now set up custom notifications. Now, it’s easier than ever to create demand for your game, grow at scale, and re-engage your audience. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. In this new release you will have improve ad strength, support for additional recommendations and image extensions. That’s why exact match, Use URL level stats for your Dynamic Search Ads, Landing page data is now available in the, Drive more traffic to your standard campaigns’ landing pages, Earlier this week, we released Google Ads Editor 12.5. To make it faster and easier for you to analyze this valuable cross-account data, the Manager account's, Improving call quality with a new look for call-only ads, Get more from Recommendations with new features, Set up conversion measurement as you create a new campaign, Add store visits to Smart Bidding to drive better omnichannel results. Relevant impact of available recommendations In the latest version of the Google Ads mobile app, you can now set up custom notifications. Meaning you don’t have to create new reports every time. Today, if you notice something while looking at campaign or ad group data that needs investigating, you can use the newly located ‘Reporting’ icon that lives above the statistics table you’re looking at. Upload promotions faster and easily react to changing market dynamics Today Google announced plans to update their match type functions. However, the icon at the top right opens the predefined report for your entire account. Ad group Visit the, Save time on reporting. Over the years, we’ve improved our understanding of intent to make it easier for you to reach your customers. The Target ROAS simulator shows the relationship between a ROAS target and your key metrics. Use optimization score to guide your account optimizations, Your optimization score, found on the Recommendations page, helps you understand your account’s optimization potential. Recommended size You can now implement some of those changes directly from the Overview page itself. For example, let’s say Ad group #1 has historically driven lower margin sales than Ad group #2 or Ad group #3 and Ad group #1 has an increasing share of the campaign budget recently. Discover insights tailored to your business Did you catch the livestream? To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. At Google, we're building new innovations to help Google Ads advertisers design the best web experiences for your customers. To make it easier for you to manage your campaigns, we're rolling out a new summary view. Adjusting how your business shows up in these dynamic conditions can be difficult, especially with lower capacity. Posted by Raiza Abubakar, Product Manager, Google Ads, Update on the move to average daily budgets for Maximize Clicks, Easily analyze performance data with Report Editor, New features and alerts to help set your campaigns up for success, Easily respond to real-time holiday demand with Smart Shopping campaigns, Last holiday season, U.S. shoppers used Google for shopping more than any other source.1 As more, Get discovered by deal seekers with new features for listing your promotions (U.S. only), While deal seeking behavior is not new, shoppers are more price-conscious this year. Editor now supports, Merchant Center upgrades to get your products in front of more holiday shoppers, With Shopping ads now available in more than 50 new markets, and, Elevate your video campaigns with new extensions for YouTube ads, To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Great display ads assist consumers using rich images and useful information. This cropping feature will also be available when you upload images for newly created campaigns. Notes are not only useful for flagging account adjustments. Google Sheets plugin, which you can download here. Learn more about continuous audience sharing in the Google Ads Help Center, this guide to learn more about the Zapier integration, rich snippets in search results and product annotations in Google images. Développez votre activité grâce à Google Ads. Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. We’re sharing two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. Copyright. As part of this update, we will increase the image file size limit from 150KB to 5MB so you can upload higher quality assets. Appealing a policy decision right from your Google Ads account  As part of our longstanding commitment to user privacy, New updates for App campaigns help unlock more search inventory on iOS mobile web browsers, Create and edit responsive search ads in the Google Ads mobile app, Staying connected to your Google Ads performance is important, whether at your desk or on-the-go. For example, your keywords can now match to, Standardizing conversion attribution across all Video campaigns, In recent years, Video campaigns have become key ways for advertisers to drive desired conversions on YouTube and Google Video Partners. Contrary to common perception, Store visits "New vs. To help you more accurately compare the impact of your video ad campaigns across formats, we’re standardizing the conversion attribution across all skippable in-stream and feed video formats measured through Google Ads Conversion Tracking. Download the Google Ads app for, Understand changes in conversions with explanations, When optimizing campaigns, it’s important to understand why your conversion volume may change. Call to get set up by a Google Ads specialist. This always starts you at account-level data and you can filter down deeper from there. We also suggest informing your creative team so they can adjust their strategy according to these new guidelines. To make it easier for you to understand these changes in conversion volume, you can now request, Find relevant keywords faster and easier with refine keywords, Get discovered in more places with Discovery ads. In fact, more than 70% of all advertisers use Google Ads automated bidding today. About these new metrics, Lauren Stafford Webb, Chief Marketing Officer at SoFi, says “SoFi closely measures all data that matters to our business. For example: For example, let’s say you want to drive more traffic from searches on a particular keyword. On average, we’ve seen that advertisers who adopt parallel tracking have reduced page load time by up to 5 seconds.2 The Masthead and Trueview Discovery Video ads, Search top impression rate and Search absolute top impression rate, allowing exact match keywords to match to close variants, over 40% of global shoppers say they’ve purchased a product or service after discovering it on YouTube, Consumer Patterns, Affinity and In-Market Audiences, “Absolute top impression share” or “Top impression share”, Stay on-the-go and in-the-know with updates to the Google Ads mobile app, 8. Create dedicated user test and control groups with cookie-based experiments, New landing page parameter options available in Google Ads. Examples of cards on the revamped overview page More accurate conversion counting  You may then choose to transition from Maximize conversions to tCPI bidding. For example, in recent third party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. The Google Ads mobile app (, See landing page performance from Shopping campaigns on the “Landing pages” page, A good landing page experience is a key factor in getting conversions from your ad campaigns. Parallel tracking is now available for Video campaigns, and will become mandatory for all Video campaigns starting March 31st, 2020 (as it already is for Search, Shopping, and Display). Then, click on the entry for Google Ads and hit the ‘Install’ button. Get started with retail category reporting by visiting the reporting page in Google Ads. Plus, you can export and import files so your colleagues can review and propose changes. With 65% of U.S. holiday shoppers starting to shop earlier to avoid out-of-stock items, getting your promotions in front of them as soon as possible is more important than ever.3 To help retailers quickly react to these changing shopper behaviors, it’s now faster to apply promotions to inventory, easier to edit existing promotions, and you’ll also have access to additional reporting features for these products. This latest release includes support for new campaign types and updates to multi-account management. Rather than diving into multiple reports to find out what happened, you can just click on the “See Explanations” button on your campaign and ad group tables while in time comparison mode. Keywords & Targeting It is a work thou can’t escape hearing in this part of the world. Over 90% of consumers say they’ve discovered new products and brands on YouTube, and watch time for YouTube videos on "which product to buy" has doubled year over year. Compare different attribution models with the model comparison report Lead form extensions help you connect with potential customers by letting them share information with you directly in your ad. Trends in the ads ecosystem BMM Keywords are Dead: Google Ads Latest Update. For dates prior to this, the reporting experience and conversion counts will remain unchanged. Discover how to check your version and apply a pending update. This meant you spent more time on the same tasks. Take action with recommendations Tell us not to recommend it anymore The Insights page makes it easy for you to explore insights and emerging trends based on your business. Introducing three new features for responsive display ads, Drive improved performance with video assets You had to click into campaigns, select cost as a metric and scope different date ranges to identify impacted ad groups. For example, let’s say you’re interested in seeing how a higher target would impact your performance. To make this process easier and save you time, a new Google Ads add-on is now available for Google Sheets. So Google will still technically deliver targeted ads to you, but it will do so in a more anonymous and less creepy way. To learn more about summary view, visit the, Stay on top of account performance with the Google Ads mobile app, The Google Ads mobile app helps you manage your account while on the go. This view might inform changes you need to make in your account. In the U.S., all eligible retailers will now be automatically enabled to use promotions in Merchant Center - no interest form required. The best way to measure online conversions is to use tools that set cookies in the same domain as your site (known as first-party cookies). That’s why we’re rolling out responsive display ads. Get to the most important insights, faster However, to date the ad event attributed to a conversion has varied by campaign type, making comparison between campaigns difficult. When using this icon, the loaded predefined report will carry over the same scope of data you’re viewing to make for a quicker transition. Improve your account by checking your optimization score and implementing recommendations that meet your business goals. That’s why we launched parallel tracking (, Extend the impact of video campaigns with Google video partners, Over 1.9 billion users come to YouTube every month to watch video. Today, we are announcing that AR Beauty Try On is available to brands globally in a beta with YouTube Masthead and TrueView video discovery ads. Posted by Pallavi Naresh, Product Manager, Google Ads, Parallel tracking for Display and Video campaigns available May 1st, 2019, Speed matters when it comes to landing pages. Then, under Measurement, select Attribution. That’s why we have robust, Deadline to adopt parallel tracking for Video campaigns extended to March 31, 2021, Manager accounts are now available in the Google Ads mobile app, Do more on the Overview page with three new features, Deliver more relevant and helpful ad experiences with feeds in App campaigns, New ways to up-level your skills digitally to be there for your app users, Today, consumers are turning to apps to stay healthy, connected and informed. Today, App campaigns accept more than 30 different sizes and dimensions for image assets. Report Editor users often tell us how important it is to be able to chart performance for two different time periods. Our annual Ads Safety Report. Device You'll be able to visualize week over week, month over month or other date range comparison charts in your customized reports in the Report Editor. Faites-vous connaître auprès des clients qui souhaitent trouver des entreprises comme la vôtre via la recherche Google et sur Maps. Grow your business with Google Ads. You can also discover new columns that had not previously surfaced through recommendations. So, in November, we rolled out “, Say more in your call-only ads with added lines of text. Full cross-account management: In the past, campaign managers could only make changes in the Editor UI for a single account at any given time. However, this can be difficult to diagnose. In fact, 58% of U.S. holiday shoppers will hold off on buying gift items until they’re on-sale.1 When looking for these competitively-priced products, 40% of global shoppers say they turn to Google to find the best deal.2 Since many of these shoppers have already started their gift search, adding promotions to products that you sell on Google now can help drive more sales to your business. 1200 x 628 Best Practice: Use click share to view click growth opportunities with more extensions or bid or budget increases. Since then, they have been working on updating this based on our feedback and have today announced some of those updates that have been requested. These recommendations are turned on by default for all advertisers. Shared budgets For example, a grocery store might see a trend for "Vitamins & Supplements" with growing searches for “vitamin C” in Florida and California. Explore search trends further Maximize conversions bidding can also help you better understand benchmarks for your bids. 1200 x 1500 To help you reach even more people at the right time, we're introducing features to help you sign up from any device, stand out on Google Maps, see your results right on Google Search, and control when your ads show. If you’ve checked the policy affecting your ad and believe we’ve made an error, you can also appeal the policy decision directly in Google Ads. Top brands around the world are increasingly leaning into video as a way to not only raise awareness, but to also drive conversions. These settings are specific to the user in the account. With explanations, you can view the most likely reasons for impression, click, and cost changes with the click of a button. We're expanding reporting on location extensions to not only include actions on the extension itself, but also ones that occur after the ad click on the Place Page. You could highlight external insights such as unique seasonal factors that may affect account performance. Faster mobile sites mean better user experiences and more conversions. Dark Mode . Stop wasting time and resetting your quality score every time you update your ad texts! However, giving people the correct level of access isn't always easy. Use the new, Sight, sound and scale: TrueView for reach now available to all brands globally, New workflow in creating goal-based campaigns. For example, you’ll be able to easily add the same set of keywords across different accounts, update campaign settings across your entire book of business, or download relevant stats across any grouping of your accounts. In fact, “near me” searches on mobile have grown 3x in the past two years.1 And 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.2 For marketers, this means it’s more important than ever to build experiences that surface relevant local information as easily as possible, and then measure the impact to your business. Learn more about these new metrics below and add them to your, Tune into Ads on air for deep dives into our latest Google Ads products. Clicking the links within the hover cards will filter the change history tables to highlight additional information. With, Google Ads Editor v1.5: New tools for ad strength, support for additional recommendations, and image extensions, Today, we’re introducing Google Ads Editor v1.5. Get account updates with custom notifications  To get started with custom notifications, go to the Settings page in the app and opt in to notifications. Businesses large and small have been using Google’s Smart Bidding technology to set more precise bids tailored to each and every auction. Starting later this year, we will begin shifting from size-based to ratio-based image specifications to make your creative process simpler and more efficient. This can make it difficult to measure and optimize performance–especially if you have an app and a website. To learn more about how to optimize image assets for App campaigns, check our list of, Automatically update Customer Match lists with Zapier, Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best customers.